Impress Communications, Inc.

Re-Think The Possibilities:
Defining Visual Communications

Did you know the phrase "visual communications" generates 3.2 million entries on a Google search? How about the fact over 100 colleges and universities in the U.S. offer a four year degree in visual communications? It's no surprise. To quote the great philosopher Aristotle, "Thought is impossible without an image."

Rapid advances of the last decade have thrust technology forward as both a necessary tool and the driver of visual communications design - think computers to I-pods, MP3 players, interactive email messaging and Internet TV. We firmly believe visual communications campaigns, carefully conceived and executed, can stimulate business success. But in speaking of visual communications, we are really speaking to an even broader reference.

Visual communications encompass printing, publishing, packaging, digital imaging, computer graphics, Internet publishing, Web site development, digital photography, and printable electronics. Simply, a powerful marketing strategy integrates words with images. The results: convey memorable thoughts, evoke strong emotions, issue clear instructions and deliver pertinent messages. Inform. Creatively. Distinctly. Expertly.

As trends and times change, people change too, especially those on the leading edge in the creative arts. Perspectives shift and a new vocabulary of words and phrases become familiar. Yet the fact remains, good design still follows some tried-and-tested rules. So, yes, we design websites, create brand identity, and print everything from sales catalogs to specialty product packaging. But what we really do at Impress is create and deliver solutions for all your communication challenges.

Tips & Techniques: Why Market?

Wikipedia defines marketing strategy as "a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage." In a world of look-alike products and services, the ability to stand out from the competition is essential. Marketing plans serve as a roadmap to identify where a business is going and how it's going to get there. A marketing plan forces one to focus on the tools needed to create an effective marketing presence, using consistent, branded communications. Check out the quick-read Tips and Techniques refresher on our website entitled, "Seven Business Marketing Success Tips".