Updated: Oct 12
Food packaging tremendously impacts how customers perceive your food business.
Here are six tips that will help you create fantastic food packaging designs.
Bland, unattractive food packaging will not attract customers, no matter how mouth-watering the food inside is. You have around 7 seconds to establish a solid first impression before a customer goes on to the next alternative. Effective and attractive packaging increases the likelihood that YOUR product will be chosen over other options and expresses your brand values.
52% of people agree they would buy from the same brand again if their items arrived in quality packaging.
Furthermore, it's also free PR because if the packaging is exceptionally appealing, people are more likely to take pictures and share them on social media. Not paying enough attention to food packaging or keeping it as an afterthought is a missed marketing opportunity.
So, how to create mouth-watering food packaging designs for your business?
Here are 6 tips for you.
It is often said that initial impressions are irrevocable. So, make an excellent first impression if you don't want to be stuck with a terrible reputation. People typically recall just 10% of what they read or hear. When you combine that knowledge with a related visual, the rate rises to 65%.
Your customers want to know the type and quality of food they're paying for. They usually associate good food pictures with good quality and delicious food. So, including food pictures on your packaging is a great way to 'show and tell' and help customers reach their 'aha!' moment.
Eye-catching, vivid food pictures on your packaging demonstrate professionalism and help build trust.
Good food pictures may help you create a distinct brand and showcase the personality of your food business. It gives you the power to influence how the rest of the world perceives your brand.
Leverage the Benefit of Color Psychology
If we tell you that 75% of pencils sold in the United States are yellow, will you immediately utilize yellow in your product design? If your answer is yes, you might want to reconsider.
Color psychology may be hard. Some businesses, for example, spend months developing a color theme for their brand, while others make instant decisions. Some companies take it extremely seriously, while others don't (a big mistake!)
Colors like red entice people to buy while they associate black with death (something they'd rather stay away from.) Red also reminds them of spices and the color green of food freshness.
Although there are a ton of color combinations to choose from, don't let it be a reckless selection. Your product's color schemes must express your brand mood and align with your brand message.
Customers today are becoming more and more about the environment. In fact, 90% of the customers are willing to pay an extra 10% if a business promises sustainability. Innovative sustainable packaging strives to reduce food waste and loss while maintaining food quality, health, and safety concerns by preventing food-borne illnesses and contaminants.
Furthermore, it must solve the long-term critical issue of persistently accumulating plastic trash in the environment and conserving food and oil resources.
For example, you can opt for tree-free packaging using renewable resources like sugarcane fibers, bamboo, and cotton.
Easy to Carry
Convenience factors like quick opening, portability, and easy handling continue to drive food-packaging innovation for various processed meals, including snacks, entrees, and even food service goods.
In today's fast-paced environment, convenience is essential when dining out or getting a quick snack between appointments. These packaging advancements include single-served & bottled soup cups that are robust and satisfying when traveling or on days when a long lunch break is impossible.
Furthermore, portion-controlling packets guarantee one adheres to calorie constraints, while single-serve vitamin shots are helpful for individuals who often make smoothies and health beverages.
Talk about Benefits
One of the most acceptable methods to get consumers' attention is to highlight the product's health benefits on the box. Consumers today are aware of all sorts of substances in the food items they purchase. Products that clearly describe the contents are more likely to be picked than others.
Whether the product has a specific vitamin or does not contain a harmful component, the words on the packaging, just as much as the container itself, may be eye-catching in many ways, especially with today's health-conscious, nutrition-savvy population.
Just because you started your business with a specific food packaging type doesn't mean you have to stick to it. Experiment with packaging and see what works best for your business and what customers love the most. Include packaging inserts to further gain customer loyalty and generate repeat business.
Remember, there is no 'one-size-fits-all' in the food business. There's always room for innovation and improvement.
The food business relies heavily on secondary packaging. It must be motivated by health and hygiene concerns, food safety, quality, freshness, and nutritional balance. Moreover, it must incorporate toxin elimination, marketing, distribution, flavor preservation, year-round availability, and long shelf life.
Impress Communications is a packaging solution that specializes in sustainable custom product packaging. Their high-quality and unique packaging will help you 'impress' your customers and build a lasting relationship.