What Makes Packaging Social Media Shareable?

Updated: Aug 2


Open PR box showing small notepad and moisturizing cream

Who doesn’t love free advertising? Marketers definitely do and so do the brands trying to establish their foot in the market without a hefty advertising budget. While there could be a zillion ways to leverage the power of social media, “Unboxing” as a trend is something that brands must master.


Why?


Type “Unboxing” on Instagram and more than 3 million posts will pop up in your feed.


Do the same on Youtube and the highest viewer count for an unboxing video with attractive packaging is 85 Million.


No kidding!




Now if you have a tangible product, imagine the number of people you could reach just by posting an unboxing experience of your product on Youtube, or posting a picture of your product on Instagram highlighting the premium packaging? Even better if your customers and fans can do the same for you!


Customers are looking for a unique experience that they can share with their friends and family. All modern brands are built around the perspective of creating memorable experiences that not only make the receiver feel valued, but also ignite a sense of loyalty and trust towards the brand. An effectively designed packaging can help you achieve just that and even more if you implement all those little elements that make your product packaging social media shareable.

So what are they? Let’s discuss


What Makes Packaging Social Media Shareable?



Set the mood with the right color palette

The right color palette can trigger excitement, feelings, and emotions as well as impact the purchasing decision. While it may be tempting to experiment with shades and different moods, it’s important to maintain brand identity and consistency. The receiver should be able to recognize your brand and connect with the theme you choose. The good news is that modern packaging solutions enable you to find the balance between something that is engaging but also true to your brand.


Apart from the color, the shape and style of a box can make it more desirable to purchase. Boxes with round corners look elegant but can also be playful. Boxes with sharp edges can give a traditional feel depending on the fonts and colors.



Craft a Beautiful Message - In and Out

How would you feel if you received a handwritten note in a beautifully packaged box with your name on it? It feels surreal, isn’t it? You need to evoke the feeling if you wish your customers to share the package on social media with their followers and fans.


While it’s not recommended to use up every available inch of the box to write long messages, customize the design that allows double-sided printing, on both the inside and outside of the box.


Or, consider writing an inspirational or funny message on the outside and a thank you message on the inside – crafted in a way that makes the customer feel understood or heard.



Go Sustainable

Are you still using plastic jars for candies? Wrapping glass jars, and fragile items in non-biodegradable bubble wrap? Your customers are noticing it and perhaps, not appreciating the lack of effort to go green.


According to a report by McKinsey, more than half of US consumers are nonetheless highly concerned about the environmental impact of packaging in general.


A focus on social responsibility means a brand is committed to reducing its carbon footprint and making progress in sustainable efforts. Impress Communications is one of the first ones to introduce Sustainable custom packaging solutions, designed to minimize inefficiencies that contribute to environmental harm.


With the right solution, you can better serve your customers and win their unconditional support. To learn how to develop sustainable packaging for your business, speak to our experts today!


Keep in mind that people who are new to your brand or interested in your products are following your journey on social media. They want to know how you treat your customers. Do you make them happy? Do they feel excited to receive a parcel from your brand? How’s the overall customer experience?


Based on what they’re seeing on your Instagram or Facebook accounts, would they feel more inclined to buy from you?




21 views0 comments